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The four-part web series produced in partnership with La Roche-Posay debunks the current ‘surge’ of false sun safety claims.
May 26, 2026
By: Lianna Albrizio
In recognition of Melanoma Awareness Month, a new four-part web series is debunking the current surge of false sun safety claims online among teens and young adults, from DIY sunscreens to applying SPF solely on sunny days.
“The Burning Truth: Debunking Myths About the Sun” premieres as a new public health documentary for teens and young adults, created by research scientist and board-certified dermatologist Dr. Whitney Bowe and Emmy-winning television producer Fran Brescia-Coniglio. All myths are addressed head-on with humor and facts from leading experts to engage the target age groups of 13-24.
Joined by top internet personalities including, chef Eitan Bernath, STEM Educator Steve Spangler, and science influencers Kate the Chemist and Ramón Pagán, better known as Glow by Ramón on TikTok – each week will highlight a viral sun safety myth as the team identifies what’s fact, what’s fiction, and why sun safety matters.
This educational series is hosted by Dr. Bowe, creator of the viral TikTok Skin Cycling phenomenon with over 3.5 billion views, in partnership with her 14-year-old daughter, Maclane, a curious teen who challenges her mom to explain sun and skin facts in an amusing and scientific way.
The Burning Truth docuseries is endorsed by IMPACT Melanoma, the nation’s leading non-profit dedicated to significantly reducing the incidence of melanoma in the US and saving lives.
The series, produced in partnership with La Roche-Posay, aims to advance sun safety education, as “The Burning Truth” aligns closely to the brand’s long-running global public health campaigns focused on sun safety, skin cancer awareness and the importance of daily, broad-spectrum UV protection.
“At La Roche-Posay, we believe that innovation in skin protection only matters if it is paired with powerful education,” said Justin Hartman, La Roche-Posay, VP of marketing. “While skin cancer is one of the most preventable health challenges, it continues to affect millions annually, and our mission is to close the gap between awareness and life-saving action. We are thrilled to partner with Dr. Whitney Bowe and Fran Brescia-Coniglio to amplify this message and provide the tools for consumers protect their skin. Together, we are determined to transform how people of all ages view sun safety, making consistent protection a universal standard for healthy skin.”
Each episode of “The Burning Truth” will be released each week starting May 20 and available as streaming content on Dr. Bowe’s social media platforms.
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Check out an episode of “The Burning Truth” here:
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